Fuera de serie

Fuera de Serie is an exhibition (15/02 – 01/09/13) that demonstrated the importance of contemporary design. Design, as understood by the designers selected for this show, is a motor for the economy, for social change and culture.

This exhibition focuses on a number of projects in which design is allied with craftsmanship and industrial processes. For different reasons, these are either experiencing difficulties or are in danger of disappearing.

Sixteen projects have been chosen –carried out in countries all over the world -, in which the talent of designers has been applied to reinventing, revitalising and launching products in such a way that their identity, history and even weaknesses become their greatest asset.

This exhibition commissioned by Ana Domínguez Siemens was celebrated in Centro Centro, at Plaza Cibeles, in Madrid. In the exhibition were showcases projects of: Marcelo Rosembaum;  Pedrita;  Tomás Alonso;  Curro Claret;  Álvaro Catalán de Ocón Tomas Kral;  Hella Jongerius;  Martín Azúa;  BCXSY;  Florie Salnot;  Fernando y Humberto Campana;  Front;  Scholten and Baijins;  Max Lamb;  Michael Young ; Guillem Ferran.

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